Marketing for Equipment Rental & Sales Companies
Built by Equipment Industry People
We help independent equipment rental companies put more iron on rent, increase utilization, and grow revenue — by aligning your marketing with how the equipment business actually works.
With over a decade of hands-on experience in the equipment industry, we understand the unique challenges equipment businesses face. More importantly, Iron Pulse specializes in bridging the gap between real-world equipment business goals and strategic marketing initiatives that drive measurable revenue.
Podcast:
Rental Round Table #83 January 7th, 2026
Growth in rental doesn’t come from flashy tactics. It comes from doing the basics well, consistently. In this episode, Don Hundley, founder and CEO of Iron Pulse Solutions, shares how rental companies should approach revenue growth in 2026. He breaks down why operational readiness has to come before marketing, what “blocking and tackling” really looks like, and how fundamentals like customer data, SEO, trade associations, and internal alignment drive sustainable growth. A practical roadmap for rental companies looking to grow the right way this year.
Podcast:
Rental Round Table #37 February 5th, 2025
In this Rental Roundtable, we sat down with Don Hundley, founder and CEO of Iron Pulse Solutions, to dive into digital marketing for equipment rental businesses. Don is a marketing mastermind with a unique perspective, having worked at Synergy Equipment as it grew from one to 20 locations, spent time at JLG, and now helps 1-10 location rental companies with digital marketing strategies.
Why Equipment Companies Work With Iron Pulse
We don’t start with marketing tactics. We start with your fleet mix.
General marketing firms typically don't understand how an equipment business really works. They focus on traffic, impressions, and “leads” — metrics that don’t specifically get your fleet out of the yard..
We approach marketing differently because we come from the equipment industry. Don't spend your time teaching a marketing firm the difference between a track loader and a boom lift or what trade uses which machine. Spend it talking to Iron Pulse about:
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Time Utilization
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Dollar Utilization
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Equipment Class Individual Performance
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Seasonality
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Demand based recommendations for fleet expansions.
No marketing buzzwords, no vanity metrics — just clear, practical guidance built around how rental businesses actually operate and make money.
Digital Marketing For Construction Equipment Rental & Sales
Search Engine Optimization (SEO) for Equipment Companies
Our SEO strategies ensure your website ranks high on search engines, making it easy for buyers and renters to find your equipment. We focus on industry-specific keywords to attract highly targeted traffic.
Pay-Per-Click (PPC) or Google Ads Advertising Strategies
With data-driven PPC campaigns, we help you get in front of the right customers fast. Our services include expertly crafted Google Ads strategies to maximize your ROI.
Marketing Consulting for Construction Equipment Companies
Marketing Plans, sales territory recommendations, technology stack recommendations and much more.
